Iastra Broadcasting’s Global Events provide its sponsorship partners with a unique global platform from which to showcase their?strategies and successes. Bringing together high profile Entertainers, Festivals, Happenings as well as Political & Humanitarian events from around the world, Students?create and Organize events with ICollegeClass resulting in a powerful environment to showcase your Students Events.
When people surf the web it is often to find “Entertainment” or Diversions of what to do and where things are happening.?ICollegeClass has just the solution to that, ICollegeClass Student Live Events will cover?categories like news, sports, concerts, parties, festivals, reality tv, theater, religious events, political events and rare moments captured only by people such as you that share experiences.
ICollegeClass People will be able to Travel The World Online tuning into these events Produced by Students most often for free. The Event Pages will?including the main event player, text, photos, videos and Vine clips as well as comments from people watching as well as Chat.
Live Events are your way to experience the event as it is happening without actually being there.
Companies are being tasked with?finding new, creative, and cost appropriate ways to reach their target?audiences. At the same time, live?music events are quickly becoming one of our?favorite pastimes-?especially for younger generations with one in five millennials attending a music festival in the past year. The combination has resulted in?live music sponsorship becoming a key advertising platform for corporations.
Beer companies are 10x more likely to sponsor music events than the average (with spirits, soft drinks,?and?food?also placing high). Those industries?coincide well with?the exclusive product placement rights and resulting sales revenue that come with sponsorship. So its not surprising that?Anheuser-Busch is the most active corporate sponsor immediately followed by Pepsi, Coca-Cola, Heineken, Miller Coors, and Red Bull.
As for the other industries included in the top spenders ? banking, electronics, telecom, and automotive???the story tends to be?a little different. Companies within these industries are?focusing their sponsorship efforts on event activation’s?to engage consumers and drive brand and product awareness. Take a look at Fords long-standing?Bonnaroo Music Festival sponsorship?or Sony Electronics strategy focused around consumer engagement and?product integration.
2. OFFICIAL SPONSORS OUTPERFORM?AMBUSH MARKETERS
The value of event sponsorship has always hinged?on the consumer creating an association between the sponsor and the sponsored event. So it was only a matter of time until companies who?were not sponsors would try?to associate themselves with events sponsored by others.
Ambush marketing made its first big appearance at the 1984 Olympics.?And?with a greater number of media channels available, it may seem like its getting harder to control sponsorship messaging.
Lets take a look at the recent World Cup. Its true that?brands, like Nike, which?had been running football-themed marketing campaigns, despite having no official link,?ranked?high as sponsors. But at both the?beginning and end of the games, Coca-Cola and McDonalds remained?the most recognized World Cup sponsors, especially in the host country.
This research demonstrates the positive impact of a sponsors local presence, overall advertising campaigns, and, at times, long-standing history ? confirming that sponsors can outperform the rest (especially in localized settings where engagement levels are the highest).
Sponsors?need to think about how to leverage the exclusive?rights theyre granted?to?set themselves apart. For example, access?to the event venue, the local communities and the physical guests should be used as a launching pad for innovative?experiential and digital?strategies?that engage consumers deeper than any competitor on?the other side of the fence.
Bottom line ? acquiring a set of rights is only the beginning but its a good start.
3.?DIGITALLY CONNECTED CORPORATE EVENT SPONSORSHIP
Digital media is now one of the most important tools marketers can use to share?information and engage with target audiences. And its rise has prompted questions about how to effectively integrate social media?and other digital technologies into?live events.
At times, it feels as though interest in digital media has dampened corporate enthusiasm for increasing sponsorship spending. But?instead of viewing?digital?as the competition, the sponsorship and event marketing industry?should highlight?their ability to?drive relevant and live digital?engagement.
The real priority for brands should be engaging?consumers in?sponsorships?by creating branded and measurable live experiences that can be shared with larger?online audiences. New digital technologies, like Tagkast, have emerged to help brands integrate social sharing and experiential strategies into their sponsorship programs to drive a stronger ROI.
PROVEN TOOLS TO LEVERAGE EVENT?SPONSORSHIPS
Learn how ICollegeClass’s Global Live Event Broadcasting Platform &?Mobile Technology?can help you take?your corporate sponsored?event to the next level.?Contact us today to set up a free consultation with one of our experienced event marketing and sponsorship?experts >>
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